WildTangent and INFOMEDIA partner to deliver premium games for UK’s largest carrier
LONDON, UK – December 4, 2013 – Today WildTangent (www.wildtangent.com) announced the launch of its games service for selected smartphones on the UK’s largest mobile network, EE (www.ee.co.uk), through an agreement with mobile technology company, INFOMEDIA (www.infomedia.co.uk).
All WildTangent games can be played for free with ads and customers can earn in-game items from sponsors, but for the first time users will also be able to buy their favorite games, as well as pay for in-game purchases through their monthly bills or pay-as-you-go credit.
WildTangent already features on Sony Xperia devices, ASUS tablets and AT&T network Android devices in the United States. This latest partnership continues the strong expansion of its games service. EE is the UK’s largest mobile operator and the first to launch a 4G network in the UK.
“This partnership with the UK’s largest network marks a significant new chapter for us,” said Sean Vanderdasson, senior vice president at WildTangent. “Partnerships with AT&T and T-Mobile in the US have enabled us to add value to their mobile experiences. Our games service delivers the best games seamlessly to users so that they can play whenever and wherever they want. The EE network is the perfect opportunity to bring our service to more mobile gamers in the UK.”
Michael Tomlins, INFOMEDIA CEO said: “Our commitment to ‘free to play’ gaming is further demonstrated through our agreement with WildTangent whose offer of free, premium gaming is something we’re really excited to bring to EE customers. Launched across a variety of customer touch-points, including on-device and on-portal campaigns, we are confident that WildTangent’s added service will provide really valuable content to EE users.”
WildTangent’s unique solution has recently been recognized at the Mobile Media Summit as the Most Innovative Publisher, awarded by some of the top minds in advertising from Activision, Ogilvy and DDB Worldwide.
WildTangent is a worldwide cross-device games company focused on the distribution and monetization of mobile, social and online games. WildTangent Games is a games service offering thousands of premium games to consumers with WildTangent’s patented technology. Consumers receive free in-game items as well as free play of premium games courtesy of brand advertisers. In addition, consumers can rent games for a fraction of the retail price, with 100% of rental going toward ownership, or buy them outright. WildTangent Media is a mobile and digital advertising platform that connects brands with a highly engaged audience through “value exchange,” where consumers get the rewards they want, instead of interruptions—and where brands make a lasting consumer impression. WildTangent Studios is a mobile-focused game development studio bringing quality games to the mobile platform and developing new games, characters and fun experiences for everyone with a tablet or smartphone.